About Eterna
Eterna International is a global investment-migration business operating across Europe, Asia, the Middle East and the Americas.
We design, structure and operate our own investment products across investment funds, real estate, private capital and immigration programmes, which we distribute through professional partners worldwide.
Our work sits at the intersection of investment, immigration, law, real estate and international business. That makes the subject matter varied, commercial and often complex, and gives the right writer a lot to work with.
We are looking for an experienced writer who can help shape how Eterna communicates across leadership, marketing and sales.
The Role
This is not a traditional content-writer position.
You will write for Eterna and ghostwrite for our Founder & CEO and other senior team members. You will help shape campaigns, sharpen messaging, create content across multiple formats and use performance data to improve what we do.
One day you may be writing a LinkedIn post about a regulatory change. The next could involve a fund campaign, a real estate brochure, a presentation, a video script, a webinar, an email sequence or a podcast concept.
We want someone who can understand a complex subject quickly and find the smartest and most effective way to communicate it.
What You’ll Do
- Ghostwrite LinkedIn posts, articles and thought-leadership content for senior Eterna executives.
- Write website, programme, blog, landing-page, brochure, presentation, email and sales content.
- Create content for LinkedIn, WeChat, Facebook and other relevant channels.
- Develop campaign concepts, headlines, slogans, hooks, calls to action and creative messaging.
- Write scripts and supporting content for webinars, video, interviews and podcasts.
- Develop nurture flows, email sequences, programme launches and lead-generation campaigns.
- Adapt content for different markets, audiences and professional partners.
- Identify creative ways to extend campaigns across new channels, formats and content.
- Draft press statements, conference abstracts, speaker notes, award submissions and other leadership communications.
SEO, AEO, AI & Performance
- Help own the keyword and topic plan across Eterna’s programmes and markets.
- Use SEMrush, Google Search Console and other tools to improve organic performance.
- Optimise content for traditional search and AI-driven discovery.
- Monitor how Eterna and its programmes appear in AI search responses and identify opportunities to improve visibility, authority and accuracy.
- Use AI tools to accelerate research, drafting, ideation, repurposing and reporting, while ensuring all output is checked against approved source material and current programme information.
- Monitor content and campaign performance using GA4, search, email, CRM and social data.
- Report monthly on organic traffic, rankings, AI-search visibility, engagement and campaign performance.
- Use performance data to improve future content and campaign decisions.
Sales & Paid Campaign Support
- Work with programme, investment and commercial teams to identify the strongest messages around Eterna’s products.
- Write and update programme briefs, FAQs, one-pagers, presentations and partner materials.
- Support paid-media campaigns with ad copy, creative concepts, messaging and landing-page content.
The role is not expected to manage bidding systems, technical paid-media administration or analytics infrastructure.
What We’re Looking For
- Approximately 4–8 years of professional writing, content, communications or editorial experience.
- Experience in investment migration, financial services, investment management, private equity, legal services, real estate or another sophisticated or regulated industry.
- A strong portfolio demonstrating long-form writing, commercial copy, social content, campaign work and ghostwriting for senior figures.
- Strong headline-writing, positioning, storytelling and campaign-concept skills.
- Ability to understand complex subjects quickly and explain them clearly.
- Commercial judgment and an understanding of how content supports reputation, lead generation and sales.
- Confident and disciplined use of AI writing and research tools.
- Working knowledge of SEO, AI search and content-performance analytics.
Desirable
- Direct experience in investment migration, finance, investment management, legal services or real estate.
- Familiarity with SEMrush, Search Console, GA4, Mailchimp and CRM systems.
- Experience with international B2B marketing, LinkedIn and WeChat.
- A second language relevant to Eterna’s markets.